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Scots urged to ‘top up from the tap’ with Scottish Water

20 June 2018


Your Water Your Life Campaign Launch

Watch the campaign launch video here.

Scotland’s world-class drinking water will be celebrated today (20 June 2018), as a campaign is launched to encourage people to carry a refillable bottle and top up from the tap. 

The ‘Your Water, Your life’ campaign, aims to make ‘tap’ the first choice of Scotland’s water drinkers, for the environment, their health and their pocket. 

Research reveals 73 per cent of people in Scotland mostly drink tap water, however less than a third (31 per cent) drink tap water from a reusable bottle when they’re away from home1.

Scottish Water – which delivers more than a billion litres of clean, fresh water every day to customers - will highlight the benefits of hydrating with tap water on the go by topping up refillable bottles from Scotland’s first pop-up water bar in Glasgow’s George Square.
As the TV and radio campaign gets underway, businesses all over Scotland will also be encouraged to help make it easy for people to top up from the tap by offering access to tap water in their premises.

Scottish Water Chief Executive Douglas Millican said: “Today, we’re calling on our five million customers to help us create a positive shift in the way tap water is consumed in Scotland.  

“The benefits of topping up with fresh, great tasting Scottish tap water are clear.  It’s good for the pocket, good for the environment and good for your health. 

“By prompting Scotland’s water drinkers to refill reusable bottles from the tap, our hope is that more and more people take advantage of the world-class drinking water they have at their fingertips, every day.

“We’ll also be encouraging businesses to play their part, by proactively offering tap water in their premises, so the option of topping up becomes common place and makes refilling on the go easier.”  

Environment Secretary Roseanna Cunningham said: “This is a fantastic campaign which fits in with our work to reduce Scotland’s dependence on single use plastic and is raising awareness of the health benefits of drinking more tap water, which is excellent in quality and value.  

 “We would encourage people to make the switch to reusable bottles if they can as it will help protect the environment and can save money. This campaign also builds on our commitments to tackle our throwaway culture as we are the first part of the UK to commit to a deposit return scheme.”

A Scottish Water scientific super taster, Sarah Sinclair, who is part of a team who perform taste tests on water samples from across Scotland to ensure the delivery of a premium, high-quality product, will be on hand and Scottish band Dancing on Tables, whose track “Oh” features in the campaign will perform live.

Water samples from across Scotland are tested every two minutes to ensure the quality of Scotland’s tap water remains high.

Sarah said: “People comment frequently on the quality of Scottish water and especially its taste and drinkability. It’s something people are really proud of. Our job is to ensure Scottish Water customers have ready access to the best water possible. Although different places have slightly different tap water, the thing that unites all of our samples is the clear, fresh taste that you can only get from Scottish water.  I’m sure the more people drink it, the more they’ll appreciate it.”

For further information visit www.YourWaterYourLife.co.uk.

1 Source: Keep Britain Tidy, April 2017.