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Sarah-Jane Siberry

Wednesday 8th of March 2017

Sarah JaneMy name is Sarah-Jane Siberry and I’ve been a Marketing and Communications Apprentice at Scottish Water Horizons since October 2016.

Before joining the company I had been very keen to work at Scottish Water for a long time.  I had heard Scottish Water was a good company to work for so checked the website regularly for any vacancies.  The Marketing and Communications advert really stood out to me and therefore I applied and luckily managed to land the job.

I work as part of the Marketing and Communications team based at Deerdykes Development Centre, near Cumbernauld. With my role I have the option of agile working which enables me to work from any of the other offices. I think this is a great idea as it gives you a change of scenery and allows you to interact with colleagues you wouldn’t normally see very often. 

As cliché as it sounds, no day is ever the same when you work in marketing!  Projects change daily depending on the needs of each department so my workload will vary to meet the needs of the business.  

One constant however, is the monthly Horizons magazine we put together; I contribute to the magazine by liaising with employees from several departments and write stories to keep the staff up-to-date with what’s happening in the business.

As well as the magazine, I’m working on creating a new Health & Safety induction video which will be used to ensure all employees, visitors and contractors know the procedures to follow when going on site and the importance of safety.  I am also taking the lead within Horizons on our new intranet system Scotty, gathering information for the launch and ensuring it’s maintained and kept up-to-date.

So far I have learned a whole host of marketing Skills, including email marketing, analytics, digital marketing and event management.  I have only been in this role for a few months so I have a lot more to learn.

The thing I enjoy most about my role is that it is very varied. I can get involved in a lot of different projects and because I help write the magazine I am always up-to-date with the latest company news.

I would suggest that anyone looking to get into my line of work should definitely take advantage of the apprenticeship schemes.  This will give you the skills needed to carry out a marketing role in a work place environment as well as gaining a qualification.  

Digital marketing is becoming more popular so make sure you have good awareness or knowledge of digital marketing channels. The more knowledge you have of the marketing world, the better!